Technology
Primary
May 31
Wyndham says it spent less than $100,000 to connect to ChatGPT and claims engaged hotels are averaging $60,000 in incremental revenue. Before you get excited, let's talk about what "engaged" means and who's actually capturing the value.
Wyndham just posted flat U.S. RevPAR while claiming its AI platform is delivering 300 basis points of increased direct contribution across 1,100 hotels. If that number is real, it changes the vendor conversation for every economy and midscale owner in America... and if it's not, we need to talk about that too.
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