Wyndham says it spent less than $100,000 to connect to ChatGPT and claims engaged hotels are averaging $60,000 in incremental revenue. Before you get excited, let's talk about what "engaged" means and who's actually capturing the value.
A two-year-old startup with $2M in funding says it's connected five of the ten biggest hotel chains directly into ChatGPT and Claude, promising to bypass OTAs entirely. The technology is real, but the question every operator should be asking is what happens when the AI hallucinates your rate at 2 AM.
SiteMinder just announced it can push your hotel's live rates into ChatGPT and Claude so travelers can "discover" you through AI. Before you celebrate a new demand channel, ask yourself who owns that guest relationship once the machines start negotiating.
SiteMinder just opened its distribution pipes to ChatGPT and Claude so travelers can find and book hotel rooms through AI conversations. The question nobody's asking is what happens when that AI-generated booking hits your PMS at 2 AM and nobody knows where it came from.
SiteMinder just plugged 53,000 hotels into AI chatbots like ChatGPT and Claude so travelers can search, compare, and book without ever touching a browser. If you're an independent operator who spent years building your direct booking strategy, the ground just shifted under you.
