📊 Topic

Occupancy Forecasting

2 stories · First covered Apr 11, 2026 · Latest 3d ago
Related: Revenue Management 2 Consumer Sentiment Index 1 Leisure Travel Demand 1 Kansas City Hotel Market 1 AHLA 1 New York City hotel market 1 Rate Strategy 1 JetBlue 1 Seattle Hotel Market 1 Hotel Association of New York City 1 MetLife Stadium area hotels 1
Occupancy Forecasting Coverage
80% of World Cup Host City Hotels Are Below Forecast. The Rate Strategy Made It Worse.
Operations Primary
3d ago

80% of World Cup Host City Hotels Are Below Forecast. The Rate Strategy Made It Worse.

Hotels in World Cup host cities priced for a once-in-a-generation event and got once-in-a-generation displacement instead. The occupancy gap is real, the rate corrections are too late, and the operators who hedged their bets are the only ones sleeping tonight.

MS
Mike Storm 3 min read · 3d ago
Consumer Confidence Just Hit a Record Low. Your 60-Day Pace Report Is Already Lying to You.
Operations Primary
Apr 11

Consumer Confidence Just Hit a Record Low. Your 60-Day Pace Report Is Already Lying to You.

The April consumer sentiment index crashed to 47.6, gas just broke $4.16, and every major airline raised bag fees in the same two-week window. If you're a revenue manager looking at current pickup and feeling okay about summer, you're reading the wrong line on the report.

MS
Mike Storm 3 min read · Apr 11