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MGM loyalty program

1 story · First covered Jun 20, 2026 · Latest 4h ago
MGM loyalty program Coverage
MGM Bet $625M That Your Casino Guest Was Already Gone. They Were Right.

MGM Bet $625M That Your Casino Guest Was Already Gone. They Were Right.

BetMGM just posted its first profitable year and returned $270 million to its parents, which means the thesis that casino guests would migrate to their phones wasn't a gamble... it was a forecast. If you're running a property that still thinks the slot floor is the revenue engine, this is the part where the engine moves.