📊 Topic

OTA disintermediation risk

1 story · First covered Jun 30, 2026 · Latest 1d ago
OTA disintermediation risk Coverage
Booking.com Is Spending Billions on AI. Your Front Desk Is the Collateral.

Booking.com Is Spending Billions on AI. Your Front Desk Is the Collateral.

Booking Holdings is pouring resources into AI that plans trips, handles complaints, and cuts customer service costs by double digits. If you're an independent hotelier, the question isn't whether this technology is impressive... it's how much of your guest relationship you're about to lose.