Mondrian Just Became an All-Inclusive Brand. The Lifestyle Promise Gets Its Hardest Test Yet.
Hyatt's two-year-old Vivid concept in Cancun is flipping to Mondrian's first-ever all-inclusive resort, and the speed of that transition tells you more about brand economics than any press release will. The question isn't whether lifestyle can work in all-inclusive... it's whether the owner just traded one set of undeliverable promises for a prettier version of the same problem.
