📊 Topic

Hotel loyalty programs

9 stories · First covered Mar 11, 2026 · Latest May 4
Hotel loyalty programs Coverage
Uber Just Put 700,000 Hotels in Its App. Your Front Desk Won't Feel a Thing. Your P&L Will.

Uber Just Put 700,000 Hotels in Its App. Your Front Desk Won't Feel a Thing. Your P&L Will.

Uber is now selling hotel rooms through Expedia's inventory to its 100 million airport riders, with 10% cash back and 20% discounts for subscribers. If you think this is just another OTA with a car service, you're not paying attention to where your next booking is going to originate... and what it's going to cost you.

Expedia Just Bet Big on a YouTuber With 150 Million Followers. Here's What That Means for Your OTA Bill.

Expedia Just Bet Big on a YouTuber With 150 Million Followers. Here's What That Means for Your OTA Bill.

Expedia's new "Exspeedia" campaign with streamer IShowSpeed is designed to capture Gen Z travelers before they ever Google your hotel. If it works, the OTA's grip on your booking funnel just got tighter... and more expensive to escape.

Caesars Digital Just Hit $140M in iGaming Revenue. Your Hotel Loyalty Program Is Competing With This.

Caesars Digital Just Hit $140M in iGaming Revenue. Your Hotel Loyalty Program Is Competing With This.

Caesars' online gambling unit grew iGaming revenue 19% year-over-year to $140 million in Q1, with margins expanding nearly 600 basis points. The technology powering that growth... Universal Digital Wallets, omnichannel integration, AI-driven personalization... is the same infrastructure that's quietly reshaping how casino-hotels think about guest data, and every hotel loyalty program should be paying attention.

Expedia's B2B Bookings Grew 24%. Hotel Owners Paid for That Growth.

Expedia's B2B Bookings Grew 24%. Hotel Owners Paid for That Growth.

Expedia just posted an $848M adjusted EBITDA quarter while expanding its B2B platform and loyalty ecosystem. The question asset managers should be asking isn't whether Expedia is growing — it's how much of that growth is being subsidized by the properties feeding it.

AI Agents Won't Kill the OTAs. But They'll Make Your Commission Problem Worse.

AI Agents Won't Kill the OTAs. But They'll Make Your Commission Problem Worse.

Bernstein says AI agents are squeezing Booking and Expedia's margins, and Wall Street's treating that like a travel-sector story. It's a hotel distribution story, and the pressure rolls downhill to the property writing the commission check.

$457K Per Key in Tribeca. Then They Dropped the Hilton Flag.

A French-headquartered media conglomerate just paid $69 million for a 151-room Hilton Garden Inn in lower Manhattan, then immediately deflagged it to build something called an "Art Newspaper House." The per-key price is defensible, but the exit from a major flag in a market where loyalty contribution actually matters deserves a closer look.

Women Control 82% of Travel Decisions. So Why Are We Still Designing Hotels Like They Don't?

Women Control 82% of Travel Decisions. So Why Are We Still Designing Hotels Like They Don't?

IHG is making noise about women shaping hospitality in 2026. The real question is why it took this long for anyone to state the obvious... and whether the industry will actually change anything at property level.

Charleston's Lowline Hotel Is a Bet on a Park That Doesn't Exist Yet

Charleston's Lowline Hotel Is a Bet on a Park That Doesn't Exist Yet

Highline Hospitality is converting a former Hyatt Place into a JdV by Hyatt lifestyle property named after a linear park still under construction... in a market where 3,600 new rooms are already entitled on the peninsula.

Marriott Bonvoy Wants India's Food Delivery Habits. The Brand Math Is Fascinating.

Marriott Bonvoy Wants India's Food Delivery Habits. The Brand Math Is Fascinating.

Marriott just partnered with Swiggy to let loyalty members earn Bonvoy points on takeout orders and grocery runs. It's a bold play to make a hotel loyalty program feel like an everyday wallet... but the real question is whether this dilutes the brand promise or supercharges it.