Uber is now selling hotel rooms through Expedia's inventory to its 100 million airport riders, with 10% cash back and 20% discounts for subscribers. If you think this is just another OTA with a car service, you're not paying attention to where your next booking is going to originate... and what it's going to cost you.
Expedia's new "Exspeedia" campaign with streamer IShowSpeed is designed to capture Gen Z travelers before they ever Google your hotel. If it works, the OTA's grip on your booking funnel just got tighter... and more expensive to escape.
Technology
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Apr 29
Caesars' online gambling unit grew iGaming revenue 19% year-over-year to $140 million in Q1, with margins expanding nearly 600 basis points. The technology powering that growth... Universal Digital Wallets, omnichannel integration, AI-driven personalization... is the same infrastructure that's quietly reshaping how casino-hotels think about guest data, and every hotel loyalty program should be paying attention.
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Expedia just posted an $848M adjusted EBITDA quarter while expanding its B2B platform and loyalty ecosystem. The question asset managers should be asking isn't whether Expedia is growing — it's how much of that growth is being subsidized by the properties feeding it.
Bernstein says AI agents are squeezing Booking and Expedia's margins, and Wall Street's treating that like a travel-sector story. It's a hotel distribution story, and the pressure rolls downhill to the property writing the commission check.
Transactions
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Apr 1
A French-headquartered media conglomerate just paid $69 million for a 151-room Hilton Garden Inn in lower Manhattan, then immediately deflagged it to build something called an "Art Newspaper House." The per-key price is defensible, but the exit from a major flag in a market where loyalty contribution actually matters deserves a closer look.
IHG is making noise about women shaping hospitality in 2026. The real question is why it took this long for anyone to state the obvious... and whether the industry will actually change anything at property level.
Highline Hospitality is converting a former Hyatt Place into a JdV by Hyatt lifestyle property named after a linear park still under construction... in a market where 3,600 new rooms are already entitled on the peninsula.
Marriott just partnered with Swiggy to let loyalty members earn Bonvoy points on takeout orders and grocery runs. It's a bold play to make a hotel loyalty program feel like an everyday wallet... but the real question is whether this dilutes the brand promise or supercharges it.