IHG is buying back nearly a billion dollars in its own stock this year while asking owners to fund bigger PIPs, higher key money, and brand mandates that keep getting more expensive. The asset-light model works beautifully... just not for the person holding the mortgage.
IHG's stock just dipped below its 200-day moving average while the company is actively buying back nearly a billion dollars in shares. When a company with 6,000-plus hotels decides the best use of its cash is making itself smaller, every franchisee should be asking what that says about the growth story they were sold.
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