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U.S. World Cup Host Cities Market

1 story · First covered Jun 19, 2026 · Latest 12h ago
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U.S. World Cup Host Cities Market Coverage
The World Cup Is Here. Most Hotels in Host Cities Are Quieter Than Expected.

The World Cup Is Here. Most Hotels in Host Cities Are Quieter Than Expected.

Sports tourism is supposedly an $800 billion industry, and FIFA just kicked off across North America with projections of 21 million hotel room nights. So why is a recent survey showing bookings in most U.S. host cities running behind normal seasonal demand?