Marriott Has 39 Brands Now. Can Your Franchise Sales Rep Explain the Difference Between All of Them?
Marriott just added its 39th brand with a luxury wellness resort joint venture, and the "capture every travel wallet" strategy sounds brilliant in a boardroom. The question is whether anyone at property level can articulate why a guest should choose brand 27 over brand 31... and what happens to your owner's fee load when they can't.