Hotels in World Cup host cities are getting FIFA room blocks handed back with zero reservations attached. If you built your summer forecast around this event, it's time for a very honest conversation with your revenue manager.
Marriott is planting its second-largest global brand in a country that has zero awareness of what Fairfield means, betting that a museum parking lot in Warwickshire is the right place to start. The question isn't whether the hotel will fill... it's whether "beauty of simplicity" translates when your guest has never seen one.
Everyone's treating the blending of business and leisure travel like it's some emerging phenomenon worth studying. It's not. It's already here, it already changed your booking patterns, and if you haven't restructured your operations around it, you're leaving real money on the table.
