📊 Topic

brand strategy

1 story · First covered Mar 19, 2026 · Latest Mar 19
brand strategy Coverage
IHG Just Opened Two Premium Hotels in Midtown Three Weeks Apart. That's Not Expansion. That's a Bet.

IHG Just Opened Two Premium Hotels in Midtown Three Weeks Apart. That's Not Expansion. That's a Bet.

IHG dropped a 419-key voco and a 529-key Kimpton within fifteen blocks and fifteen days of each other in Manhattan. The brand story sounds great. The owner math is where it gets interesting.