🏗️ Property

voco Times Square Broadway

2 stories · First covered Mar 19, 2026 · Latest Mar 23
Related: IHG 2 voco 2 Franchise Fees 1 brand differentiation 1 Kimpton 1 Times Square 1 RevPAR Performance 1 Garner 1 Noted Collection 1 New York City hotel market 1 Kimpton Era Midtown 1 brand strategy 1
Owns IHG
Competes with New York City hotel market
Manages voco
Times Square
Competes with Kimpton Era Midtown
voco Times Square Broadway Coverage
IHG Just Opened a 419-Key voco in Times Square. Here's What That Bet Actually Costs.
Brands Primary
Mar 23

IHG Just Opened a 419-Key voco in Times Square. Here's What That Bet Actually Costs.

IHG's largest voco in the Americas is now open on Seventh Avenue, and the press release reads like a victory lap. The real story is what a 32-story new-build in the most competitive hotel market on Earth tells you about where brand fees are headed and who's actually holding the risk.

MS
Mike Storm 3 min read · Mar 23
IHG Just Opened Two Premium Hotels in Midtown Three Weeks Apart. That's Not Expansion. That's a Bet.
Brands Primary
Mar 19

IHG Just Opened Two Premium Hotels in Midtown Three Weeks Apart. That's Not Expansion. That's a Bet.

IHG dropped a 419-key voco and a 529-key Kimpton within fifteen blocks and fifteen days of each other in Manhattan. The brand story sounds great. The owner math is where it gets interesting.

EV
Elena Voss 3 min read · Mar 19