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Times Square

3 stories · First covered Feb 18, 2026 · Latest Mar 22
Related: Kimpton 2 Kimpton Era Midtown 2 IHG 2 voco 2 Midtown Manhattan 2 RevPAR 1 brand cannibalization 1 Courtyard 1 Hyatt 1 Crowne Plaza 1 Hilton New York Times Square 1 Dan Briks 1
voco Times Square Broadway
Kimpton Era Midtown
Hilton New York Times Square
Times Square Coverage
IHG Just Planted Two Flags Six Blocks Apart in Midtown. Let's Talk About What That Actually Means.
Brands Primary
Mar 22

IHG Just Planted Two Flags Six Blocks Apart in Midtown. Let's Talk About What That Actually Means.

IHG opened a 419-key voco in Times Square and a 529-key Kimpton six blocks away within three weeks of each other. That's not expansion. That's a bet... and if you're running a competing property in Midtown Manhattan, the math on your comp set just changed.

MS
Mike Storm 3 min read · Mar 22
IHG Just Opened Two Premium Hotels in Midtown Three Weeks Apart. That's Not Expansion. That's a Bet.
Brands Primary
Mar 19

IHG Just Opened Two Premium Hotels in Midtown Three Weeks Apart. That's Not Expansion. That's a Bet.

IHG dropped a 419-key voco and a 529-key Kimpton within fifteen blocks and fifteen days of each other in Manhattan. The brand story sounds great. The owner math is where it gets interesting.

EV
Elena Voss 3 min read · Mar 19
Hilton Times Square's New GM Hire Is a Brand Play, Not a Personnel Move
Brands Primary
Feb 18

Hilton Times Square's New GM Hire Is a Brand Play, Not a Personnel Move

A press release about a new GM tells you almost nothing. The strategy it signals about Hilton's Manhattan positioning tells you everything.

EV
Elena Voss 3 min read · Feb 18