Two hundred flags and nearly 40 more in the pipeline sounds like a brand firing on all cylinders, until you sit down with the owners doing the math on loyalty delivery, PIP obligations, and whether voco and Garner are filling real gaps or just cannibalizing the portfolio they already built.
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Mar 27
A Lake County hotel that was already approved for a brand conversion just changed hands for $7.6 million, which means someone looked at an incomplete transformation and said "I'll take it from here." The question every owner considering a conversion should be asking is what that buyer knows that the seller didn't want to stick around to find out.
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