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IHG Just Converted 1,808 European Rooms in One Deal. The Brand Math Deserves a Closer Look. OUE REIT Cut Financing Costs 17.8%. The Hospitality Segment Is Doing the Heavy Lifting. Caesars Is Spending $350M to Turn Your Loyalty Program Into Their Casino Floor The Las Vegas Buffet Isn't Dying. It's Been Dead for Years. MGM Grand Just Made It Official. Caesars Is Spending Millions to Acquire Bettors. Your Hotel Lobby Is the Funnel. A $200 Treehouse Is Airbnb's Hottest NC Listing. Your Hotel Is Losing to a Fire Pit and Farm Animals. Choice Hotels Just Became AWS's Favorite Hotel Client. Your Franchisee Fee Statement Will Explain Why. IHG Just Converted 1,808 European Rooms in One Deal. The Brand Math Deserves a Closer Look. OUE REIT Cut Financing Costs 17.8%. The Hospitality Segment Is Doing the Heavy Lifting. Caesars Is Spending $350M to Turn Your Loyalty Program Into Their Casino Floor The Las Vegas Buffet Isn't Dying. It's Been Dead for Years. MGM Grand Just Made It Official. Caesars Is Spending Millions to Acquire Bettors. Your Hotel Lobby Is the Funnel. A $200 Treehouse Is Airbnb's Hottest NC Listing. Your Hotel Is Losing to a Fire Pit and Farm Animals. Choice Hotels Just Became AWS's Favorite Hotel Client. Your Franchisee Fee Statement Will Explain Why.

📊 Topic

Multichannel Customer Strategy

1 story · First covered Apr 22, 2026 · Latest 11h ago

Multichannel Customer Strategy Coverage

Caesars Is Spending $350M to Turn Your Loyalty Program Into Their Casino Floor

Operations

11h ago

Caesars Is Spending $350M to Turn Your Loyalty Program Into Their Casino Floor

Caesars is handing out $1,000 deposit matches and 2,500 Rewards Credits to pull hotel loyalty members into online gambling. If you're a property-level operator who depends on Caesars Rewards to drive heads in beds, you should be paying very close attention to where those credits are actually going.

MS

Mike Storm 3 min read · 11h ago