A Casino Gave Away a $2.2M House. Every Hotel Marketer Should Be Taking Notes.
Pechanga Resort Casino handed a medical student the keys to a $2.2 million penthouse in Irvine as a promotional giveaway. The winner gets the house... and a tax bill that probably requires its own financial advisor, but the real lesson here is what this tells us about where casino resort marketing is headed while the rest of hospitality is still arguing about email open rates.
