📊 Topic

ADR (Average Daily Rate)

8 stories · First covered Mar 1, 2026 · Latest Jun 8
ADR (Average Daily Rate) Coverage
Huntsville Is Adding 154 More Keys. The Occupancy Dip Already Started.

Huntsville Is Adding 154 More Keys. The Occupancy Dip Already Started.

A New York developer just broke ground on a 154-key AC Hotel in Huntsville's Research Park corridor, betting $32M that defense spending and aerospace jobs will fill the rooms. The market's occupancy already dropped 5% last year from new supply alone... and six more hotels are under construction.

Wynn's $592 ADR in Vegas Is the Luxury Ceiling. Everyone Else Is Fighting for the Floor.

Wynn's $592 ADR in Vegas Is the Luxury Ceiling. Everyone Else Is Fighting for the Floor.

Wynn just posted a 12.3% ADR jump in Las Vegas while its Macau margins quietly compressed and Boston slipped backward. The Q1 earnings look like a jackpot until you decompose which properties are actually generating returns for the equity holder.

What Xenia's Stock Movements Actually Tell You About Where Hotel Risk Is Headed

What Xenia's Stock Movements Actually Tell You About Where Hotel Risk Is Headed

Wall Street quants are using Xenia Hotels' stock as a risk barometer for the entire upper-upscale hotel sector. If you own or operate in that space, here's why you should care about what their models are seeing.

The World Cup Hotel Boom That Isn't: 38,000 Cancellations and Counting

The World Cup Hotel Boom That Isn't: 38,000 Cancellations and Counting

Hotels in World Cup host cities are getting FIFA room blocks handed back with zero reservations attached. If you built your summer forecast around this event, it's time for a very honest conversation with your revenue manager.

Disney Just Told Every Hotel in Orlando What Their Rooms Are Really Worth

Disney Just Told Every Hotel in Orlando What Their Rooms Are Really Worth

Disney is giving away free dining plans to fill resort rooms this summer and fall. If you're competing for the same tourist dollar within 50 miles of Kissimmee, that's not a promotion... it's a price signal you can't afford to ignore.

A Japanese Hotel Chain Lost 2.6% on Rate While Running 86% Occupancy. Sound Familiar?

A Japanese Hotel Chain Lost 2.6% on Rate While Running 86% Occupancy. Sound Familiar?

Polaris Holdings pushed occupancy up in January while watching its rate slide nearly 3%... a pattern any operator who's ever chased heads-in-beds over rate integrity knows in their bones. The question isn't whether it worked in Tokyo. It's whether you're making the same trade at your property right now.

New York's Hotel Math Has a Borough Problem Nobody Wants to Price

New York's Hotel Math Has a Borough Problem Nobody Wants to Price

Manhattan RevPAR climbed 7.1% in the first half of 2025 while outer borough segments dropped up to 4.4%. Same city, two completely different P&Ls.

A "Watchlist" Built on Trading Volume Is Not Investment Analysis

A "Watchlist" Built on Trading Volume Is Not Investment Analysis

MarketBeat's algorithm flagged five hotel stocks for high dollar volume and called it a watchlist. The actual fundamentals tell a more complicated story.