Saudi Arabia is adding more hotel rooms in the next four years than some countries have total. Marriott just planted a flag in Riyadh's financial district, and everybody's celebrating the ribbon cutting... but nobody's talking about where 362,000 rooms worth of trained hospitality talent is supposed to come from.
Marriott is planting flags across Saudi Arabia at a pace that makes even the most aggressive franchise developers blink. But when your Middle East RevPAR drops 30% in a single quarter while you're signing deals for 1,300 new rooms, the question isn't whether you believe in the market... it's whether the market believes in the timeline.
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