Lisa Vanderpump Just Opened a 188-Room Hotel. The Operator Questions Nobody's Asking.
Caesars spent up to $200 million rebranding The Cromwell as a celebrity boutique hotel on the Strip, betting a reality TV personality can deliver $500-a-night rooms consistently. The real test isn't opening night... it's what happens 18 months from now when the Instagram hype fades and the building still needs to run like a hotel.
