🌍 Market

Gold Coast, Australia

2 stories · First covered Mar 1, 2026 · Latest 1h ago
Related: Revenue Management 1 Marriott International 1 Hilton Worldwide Holdings 1 Franchise economics 1 Franchise Fees 1 JW Marriott 1 Collection brands 1 Marriott 1 Property Improvement Plan (PIP) 1 LXR Hotels & Resorts 1 Palazzo Versace Gold Coast 1 Luxury hotel conversions 1
LXR Hotels & Resorts
Gold Coast, Australia Coverage
A $35 Million Renovation Won Three Awards. The Question Is Whether It Won Back the Money.
Operations
1h ago

A $35 Million Renovation Won Three Awards. The Question Is Whether It Won Back the Money.

JW Marriott Gold Coast just swept Queensland's top hotel awards after a $35 million rebrand from Marriott to JW. That's $157K per key in renovation spend on a 223-room property... and the trophies look great on the shelf, but trophies don't service debt.

MS
Mike Storm 3 min read · 1h ago
Hilton's LXR Bet on a Former Versace Property Is Gorgeous Brand Theater... But Can They Deliver?
Brands Primary
Mar 1

Hilton's LXR Bet on a Former Versace Property Is Gorgeous Brand Theater... But Can They Deliver?

Hilton is planting the LXR flag in Australia by converting the former Palazzo Versace on the Gold Coast, and the renderings are stunning. The question nobody at headquarters wants to answer is whether a collection brand can actually deliver a luxury promise inside someone else's architectural ego.

EV
Elena Voss 3 min read · Mar 1