Middle East tensions just wiped billions off travel stocks and redirected international booking patterns overnight. If you're an independent relying on cross-border demand through any channel, the disruption isn't theoretical... it's already in your pipeline.
IHG's Iberostar licensing deal is now the clearest blueprint in the industry for how a brand company prints money without touching a single piece of real estate. If you're an owner paying franchise fees, the math on what you're buying versus what they're selling deserves a second look.
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