Historic Resorts Are Killing It With Wellness — If You Know How To Price It
The Omni Homestead's 250-year-old warm springs operation proves heritage properties can own the wellness market. But most operators are leaving serious ADR on the table.
Company
Omni Hotels and Resorts
1 story
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First covered Feb 7, 2026
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Latest Feb 7
Omni Hotels and Resorts operates a portfolio of upscale properties across North America, positioning itself as a lifestyle-focused hotel brand. The company manages properties ranging from urban business hotels to resort destinations, with a particular emphasis on experiential travel and personalized service. Omni Homestead, a historic resort property, represents the company's investment in legacy destinations with strong brand heritage.
The brand has demonstrated strategic focus on wellness amenities and premium positioning, particularly relevant to historic and resort properties. Omni's approach to pricing wellness-oriented experiences reflects broader industry trends toward lifestyle differentiation and premium rate strategies. The company's portfolio strategy balances urban and resort markets, allowing for diversified revenue streams across different travel segments and seasonal demand patterns.
Owns
Omni Homestead
Omni Hotels and Resorts Coverage