The Industry Is Celebrating Resilience. Your Margins Didn't Get the Memo.
Global travel just posted its best year ever at $11.6 trillion in economic contribution, and the industry is taking a well-earned victory lap. Meanwhile, U.S. hotel operators are staring down 4-6% labor cost increases, flat RevPAR growth, and 150,000 new rooms about to come online... which makes "resilience" feel a lot different from the lobby than it does from the podium.