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U.S. Hotel Market

9 stories · First covered Feb 24, 2026 · Latest 2d ago
Works at STR
U.S. Hotel Market Coverage
Choice Hotels Stock Just Crossed a Technical Threshold. The Franchise Math Underneath Tells a Different Story.

Choice Hotels Stock Just Crossed a Technical Threshold. The Franchise Math Underneath Tells a Different Story.

Wall Street is watching Choice Hotels clear its 200-day moving average on the back of record EBITDA and an international expansion push. But if you're an owner paying into this system, the question isn't whether the stock is up... it's whether your property is seeing any of that profitability trickle down to your P&L.

Wyndham's Q1 Call Is April 30. Here's What the Franchise Owners in the Room Already Know.

Wyndham's Q1 Call Is April 30. Here's What the Franchise Owners in the Room Already Know.

Wyndham's about to report Q1 results with a shiny new CFO, a record pipeline, and a 5% dividend bump. What they probably won't spend much time on is the 8% U.S. RevPAR decline from last quarter and what that means for the owner paying 15-20% of revenue back to the brand.

IHG's $1.2 Billion Shareholder Return Tells You Exactly Who's Getting Paid

IHG's $1.2 Billion Shareholder Return Tells You Exactly Who's Getting Paid

IHG stock is wobbling on short-term sentiment while the company funnels $1.2 billion back to shareholders in 2026. The real number isn't the stock price. It's the fee margin expansion that makes those buybacks possible.

Hotel Stocks Beat the S&P by 670 Basis Points. The REIT Split Tells the Real Story.

Hotel Stocks Beat the S&P by 670 Basis Points. The REIT Split Tells the Real Story.

The Baird Hotel Stock Index posted its third straight monthly gain in February, up 5.9%. But brands and REITs are living in two different markets, and the gap is widening.

Hyatt's 148,000-Room Pipeline Is Impressive. The Math Behind It Is What Matters.

Hyatt's 148,000-Room Pipeline Is Impressive. The Math Behind It Is What Matters.

Hyatt is celebrating a record development pipeline and rolling out new brands like they're launching apps. But if you're the owner signing the franchise agreement, the celebration looks a little different from your side of the table.

Nassetta's "Wait and See" Translation: Your Owners Are Already Nervous

Nassetta's "Wait and See" Translation: Your Owners Are Already Nervous

Hilton's CEO is publicly optimistic about a rebound while quietly reporting a 1.6% U.S. RevPAR decline in Q4. When the biggest brand in the business starts managing expectations out loud, every GM in America needs to be ready for the phone call from ownership.

Hyatt's Betting the House on Rich People Never Stopping. What If They Do?

Hyatt's Betting the House on Rich People Never Stopping. What If They Do?

Hyatt's CFO says wealthy travelers just reroute instead of canceling when the world gets scary. That's a great story... until you're the owner holding the bag on a luxury PIP when the music stops.

IHG's Executive Share Grants Tell You Everything About Where the Money Goes

IHG's Executive Share Grants Tell You Everything About Where the Money Goes

IHG just handed its CEO over 6,500 shares at zero cost while U.S. RevPAR softened in Q4. If you're an owner writing PIP checks, you should know exactly how the company you're paying fees to is spending its windfall.

Hotel Execs Say Fundamentals Are "Durable." The Data Says It's Complicated.

Hotel Execs Say Fundamentals Are "Durable." The Data Says It's Complicated.

Industry leaders are projecting confidence while RevPAR growth forecasts sit at half the long-term average and the performance gap between luxury and economy widens into a canyon. The question isn't whether hotels are resilient... it's which hotels.