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Benchmarking Data

1 story · First covered Mar 4, 2026 · Latest Mar 4

Benchmarking Data Coverage

The CMA Just Called STR a Cartel Tool. Every Revenue Manager Should Be Paying Attention.

Operations Primary

Mar 4

The CMA Just Called STR a Cartel Tool. Every Revenue Manager Should Be Paying Attention.

The UK government is investigating whether Hilton, IHG, Marriott, and CoStar used STR benchmarking data to coordinate hotel pricing. If you've ever pulled a comp set report, this one's about you.

MS

Mike Storm 3 min read · Mar 4