Today · Apr 9, 2026
Another Government Shutdown. Another Week of Your Lobby Getting Quieter.

Another Government Shutdown. Another Week of Your Lobby Getting Quieter.

The hospitality industry lost $31 million a day in hotel business during the last shutdown, and we're back at it again. The trade associations are writing letters, but the GM staring at a half-empty house on a Tuesday night needs something more useful than a press release.

Available Analysis

I worked with a GM once during a previous shutdown... mid-market property, heavy government contractor mix, about 40% of his midweek base tied to federal travel. When the shutdown hit, he didn't lose 40% of his business overnight. He lost 40% of his CERTAIN business overnight. The difference matters. Because the leisure guests didn't show up to replace it, and the corporate travelers who were still moving started negotiating harder because they knew every hotel in the comp set had the same holes in the book. His occupancy dropped 11 points in three weeks. His ADR dropped another $8 because he panicked on rate. It took him four months after the government reopened to claw back what he lost in one.

Here's what's happening right now. We're in the middle of another partial government shutdown... the third funding disruption since October 2025, if you're keeping score. The first one lasted 43 days and cost the travel economy $6.1 billion. Hotels alone hemorrhaged an estimated $1.18 billion over that stretch. The industry got a brief reprieve in February with a four-day shutdown that ended before most properties felt the full impact. Now we're back, and this time the stakes are compounding. TSA can't train new workers without DHS funding. The FIFA World Cup is coming this summer. And 45% of consumers surveyed by AHLA in early March said they're likely to modify upcoming travel plans because of the disruption. Not "might consider changing plans." Modify. That word means cancellations are already in the pipeline.

The trade associations are doing what trade associations do... writing letters, making statements, urging Congress. And look, I'm glad AHLA and AAHOA are pushing hard on this. Somebody needs to be loud in Washington. But if you're a GM or an owner reading those press releases, you already know the uncomfortable truth: nobody in Congress is losing sleep over your Tuesday night occupancy. These shutdowns have become a recurring negotiation tactic, not a crisis. Which means the industry needs to stop treating each one like a surprise and start treating it like weather. You don't get mad at a hurricane. You board up the windows.

What kills me is the compounding effect that nobody talks about. The October shutdown lasted 43 days. Analysts at CoStar and Tourism Economics downgraded their 2025 AND 2026 growth projections for U.S. hotel performance. Then February. Now March. Each one chips away at consumer confidence a little more. Each one teaches corporate travel managers to build "shutdown contingency" into their booking patterns, which means softer commitments, later booking windows, and more cancellation flexibility baked into negotiated rates. That's not a temporary disruption. That's a structural shift in how your best customers plan their travel. And every time the government reopens and everyone says "crisis averted," the scar tissue stays.

The FIFA World Cup angle is the one that should have every operator in a host city paying attention right now. If DHS funding doesn't get resolved, TSA can't onboard and train the staff needed to handle the surge. That means longer security lines, potential flight delays and cancellations, and an international event where America's first impression on millions of global visitors is a three-hour wait at passport control. If you're running a hotel in any of the host cities and you think this doesn't affect you because "the games will still happen"... the games might happen, but the ancillary travel around them, the people who were going to extend trips, visit other cities, book extra nights... that demand is elastic. Make the travel experience miserable enough and the discretionary spending evaporates.

Operator's Take

Here's what I'd do this week if I were still running a property. First, pull your pace report and identify every segment with federal or government-adjacent exposure. Know your number. Not a guess... the actual percentage of your revenue base that's vulnerable to shutdown-related softening. Second, do NOT chase rate down to fill the gap. This is what I call the Rate Recovery Trap... you cut rate to fill rooms during a shutdown, and you spend the next quarter retraining your market to pay what you were getting before. Hold your rate integrity and get creative on value-adds instead. Third, if you're in or near a FIFA World Cup host city, start scenario planning NOW for what happens if TSA staffing isn't resolved by June. Your group sales team should be having honest conversations with event organizers about contingency plans. And fourth, bring this to your owner before they bring it to you. Walk in with the exposure analysis, the rate strategy, and the contingency plan already built. That's what separates operators who manage from operators who lead.

Read full analysis → ← Show less
Source: Google News: Hotel Industry
End of Stories