🏗️ Property

Voco Times Square

2 stories · First covered Mar 20, 2026 · Latest Mar 22
Related: IHG 2 voco 2 RevPAR 1 Marriott International 1 Courtyard 1 Kimpton 1 Times Square 1 Midtown Manhattan 1 Resort Fees 1 Occupancy Rate 1 Yield Management 1 St. Regis 1
IHG
Competes with Kimpton Era Midtown
Owns IHG
Voco Times Square Coverage
IHG Just Planted Two Flags Six Blocks Apart in Midtown. Let's Talk About What That Actually Means.
Brands Primary
Mar 22

IHG Just Planted Two Flags Six Blocks Apart in Midtown. Let's Talk About What That Actually Means.

IHG opened a 419-key voco in Times Square and a 529-key Kimpton six blocks away within three weeks of each other. That's not expansion. That's a bet... and if you're running a competing property in Midtown Manhattan, the math on your comp set just changed.

MS
Mike Storm 3 min read · Mar 22
IHG Planted a Voco Flag in Times Square. Now Comes the Hard Part.
Brands Primary
Mar 20

IHG Planted a Voco Flag in Times Square. Now Comes the Hard Part.

A 419-key new-build in the most competitive hotel corridor in America sounds like a headline. But when your brand is still defining itself for U.S. operators and your rooms are showing up online at $106 a night, the real story isn't the opening... it's the math underneath it.

EV
Elena Voss 4 min read · Mar 20