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San Francisco hotel market

13 stories · First covered Mar 7, 2026 · Latest May 10
Competes with FIFA
Competes with Pebblebrook Hotel Trust
San Francisco hotel market Coverage
80% of Host City Hotels Are Tracking Below World Cup Forecasts. Summer Just Got Complicated.

80% of Host City Hotels Are Tracking Below World Cup Forecasts. Summer Just Got Complicated.

Hotel owners in 11 FIFA World Cup host cities were told to expect a once-in-a-generation demand surge. The AHLA's new survey says 80% of them are watching bookings come in below forecast, and the international visitors everyone was counting on aren't coming.

PEB at $14 on $11.84 Moving Average. The Market Is Pricing In a Recovery That Hasn't Happened Yet.

PEB at $14 on $11.84 Moving Average. The Market Is Pricing In a Recovery That Hasn't Happened Yet.

Pebblebrook just hit a 52-week high trading 20% above its 200-day moving average, but the company's own guidance still projects a possible net loss for 2026. The gap between the stock price and the operating reality tells you exactly what the market is betting on... and what happens if that bet is wrong.

Marriott Is Selling World Cup Tickets for Points. The Hotels in Host Cities Can't Fill Their Rooms.

Marriott Is Selling World Cup Tickets for Points. The Hotels in Host Cities Can't Fill Their Rooms.

Marriott Bonvoy is rolling out its biggest experiential loyalty play ever with 600+ World Cup ticket packages starting at 75,000 points. Meanwhile, FIFA just canceled tens of thousands of reserved room nights across host cities, and some properties are reporting 95% cancellation rates on World Cup blocks.

Pebblebrook's Q4 Beat Looks Strong. The 2026 CapEx Bill Tells a Different Story.

Pebblebrook's Q4 Beat Looks Strong. The 2026 CapEx Bill Tells a Different Story.

Pebblebrook posted 3.9% same-property EBITDA growth in Q4 and guided 2-4% RevPAR growth for 2026. But $65-75 million in capital improvements means owners should be asking what that spend does to free cash flow before celebrating the top line.

Pebblebrook's Q1 Call Is the Real Test. The 2026 Guidance Math Doesn't Add Up.

Pebblebrook's Q1 Call Is the Real Test. The 2026 Guidance Math Doesn't Add Up.

Pebblebrook just scheduled its Q1 2026 earnings call for April 29. The interesting number isn't on the calendar... it's the gap between their 2026 guidance and what the portfolio actually delivered last year.

Morgan Stanley Says PEB Is Worth $10. The Stock Is at $13.64. Someone's Wrong.

Morgan Stanley Says PEB Is Worth $10. The Stock Is at $13.64. Someone's Wrong.

Morgan Stanley just raised its price target for Pebblebrook Hotel Trust to $10 while maintaining an Underweight rating, which sounds like good news until you realize the stock is already trading 36% above that target. For the operators actually running PEB's 46 upper upscale hotels, the analyst math tells a story about what Wall Street really thinks of urban luxury exposure right now.

Airlines Are Crushing It on International Routes. Your Revenue Manager Is Still Pricing for Domestic Comp Sets.

Airlines Are Crushing It on International Routes. Your Revenue Manager Is Still Pricing for Domestic Comp Sets.

Strong Q1 airline earnings on international routes are a 30-60 day leading indicator for gateway hotel demand, and most properties gutted their international sales infrastructure during COVID and never rebuilt it.

InterGroup's San Francisco Hotel Hit 92% Occupancy. Now Comes the Hard Part.

InterGroup's San Francisco Hotel Hit 92% Occupancy. Now Comes the Hard Part.

InterGroup swung from a $2.7 million loss to a $1.5 million profit on the back of a 27% hotel revenue jump and a conveniently timed asset sale. The question is whether a single hotel riding a convention calendar and a renovation bump can sustain the kind of numbers that make a micro-cap look like a turnaround story.

Mid-March Occupancy Hit 67.7%. Your Hotel Probably Didn't Feel It.

Mid-March Occupancy Hit 67.7%. Your Hotel Probably Didn't Feel It.

National RevPAR jumped nearly 5% in mid-March, fueled by March Madness, spring break, and a physics conference in Denver. The question is whether your property rode the wave or watched it pass from the beach.

Pebblebrook's Internal Awards Tell You More About Its Strategy Than Its Earnings Call

Pebblebrook's Internal Awards Tell You More About Its Strategy Than Its Earnings Call

A REIT that traded at a persistent NAV discount all year just told you which assets it values most. The award list is a capital allocation signal hiding in a press release.

Pebblebrook's Q1 Numbers Will Tell Us If the Urban Recovery Bet Is Real

Pebblebrook's Q1 Numbers Will Tell Us If the Urban Recovery Bet Is Real

Pebblebrook guided 7.5%-9.0% same-property RevPAR growth for Q1 2026 while still carrying a net loss for 2025 of $65.8 million. The April 29 earnings call will reveal whether that optimism is backed by margin improvement or just busier hotels losing money faster.

The Huntington's $51.9M-to-Distressed Pipeline Is the Real Story, Not the Renovation

The Huntington's $51.9M-to-Distressed Pipeline Is the Real Story, Not the Renovation

A historic San Francisco hotel reopens after a loan default, ownership change, and major renovation. The per-key math tells a story the "discreet luxury" branding doesn't.

The Hotel Industry's First Real Down Year Since COVID Hit Everyone Differently. That's the Point.

The Hotel Industry's First Real Down Year Since COVID Hit Everyone Differently. That's the Point.

2025 gave us the first full-year decline in occupancy and RevPAR since the pandemic... but the executives describing it as "uneven" are burying the real story. Some operators thrived. Some got crushed. And the difference wasn't luck.