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Houston hotel market

8 stories · First covered Mar 7, 2026 · Latest May 10
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Houston hotel market Coverage
80% of Host City Hotels Are Tracking Below World Cup Forecasts. Summer Just Got Complicated.

80% of Host City Hotels Are Tracking Below World Cup Forecasts. Summer Just Got Complicated.

Hotel owners in 11 FIFA World Cup host cities were told to expect a once-in-a-generation demand surge. The AHLA's new survey says 80% of them are watching bookings come in below forecast, and the international visitors everyone was counting on aren't coming.

Office Defaults Hit a 10-Year High. Hotel Developers Should Be on the Phone With Receivers Right Now.

Office Defaults Hit a 10-Year High. Hotel Developers Should Be on the Phone With Receivers Right Now.

CMBS office delinquency hit 12.34% in January 2026 and distressed sales surged to $4.3 billion last year. The conversion math at 40-60% below replacement cost looks compelling on paper, but the gap between "viable candidate" and "operating hotel" is where the real risk lives.

RLJ Beat the Street by 22%. That's Not the Part That Should Get Your Attention.

RLJ Beat the Street by 22%. That's Not the Part That Should Get Your Attention.

RLJ Lodging Trust posted a first quarter that made Wall Street happy, with AFFO beating estimates by six cents and RevPAR outpacing the industry by 100 basis points. But the number buried in the earnings call tells you more about where this cycle is heading than the headline ever will.

Houston's STR Crackdown Before the World Cup Is a Brand Positioning Test for Every Hotel in Town

Houston's STR Crackdown Before the World Cup Is a Brand Positioning Test for Every Hotel in Town

Houston just became the first major unzoned U.S. city to regulate short-term rentals, and the timing is not accidental... 500,000 World Cup visitors are about to land, and the question isn't whether hotels benefit. It's which ones are ready to capture the demand that STR operators are about to fumble.

Airlines Are Crushing It on International Routes. Your Revenue Manager Is Still Pricing for Domestic Comp Sets.

Airlines Are Crushing It on International Routes. Your Revenue Manager Is Still Pricing for Domestic Comp Sets.

Strong Q1 airline earnings on international routes are a 30-60 day leading indicator for gateway hotel demand, and most properties gutted their international sales infrastructure during COVID and never rebuilt it.

Houston Hotel Workers Struck for 40 Days and Won $20 an Hour. Run That Against Your Own Payroll.

Houston Hotel Workers Struck for 40 Days and Won $20 an Hour. Run That Against Your Own Payroll.

Over 400 workers at a 1,200-key convention hotel walked off the job for 40 days and came back with a $20 floor heading to $22. If you're operating in a union-eligible market and think this stays in Texas, you're not paying attention.

The Hotel Industry's First Real Down Year Since COVID Hit Everyone Differently. That's the Point.

The Hotel Industry's First Real Down Year Since COVID Hit Everyone Differently. That's the Point.

2025 gave us the first full-year decline in occupancy and RevPAR since the pandemic... but the executives describing it as "uneven" are burying the real story. Some operators thrived. Some got crushed. And the difference wasn't luck.

Your Housekeeping Team Is About to Get More Expensive. Plan Accordingly.

Your Housekeeping Team Is About to Get More Expensive. Plan Accordingly.

Congress can't get an immigration bill across the finish line, and if you're running a hotel that depends on immigrant labor for the back of the house... which is most of you... the staffing math you budgeted for 2026 is already wrong.