Airbnb just started listing boutique and independent hotels in 20 major cities with price match guarantees and booking credits... and most independent operators haven't even updated their PMS in three years.
Airbnb's new private car transfer service through Welcome Pickups is live in 125 cities, and it's not really about rides... it's about owning the guest journey from airport to checkout, which is exactly the territory hotels have been slowly surrendering for a decade.
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