IHG Paid $39M for Regent. Now They're Selling You a Spa Philosophy. Ask What It Costs.
IHG is rolling out a branded wellness concept across every Regent property, from Jeddah to Kyoto, complete with a proprietary spa philosophy developed by an in-house consultancy. The question nobody's asking is whether the owner paying for 1,500 square meters of dedicated spa space will ever see the return that justifies the build.