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OTA search ranking opacity

1 story · First covered Feb 23, 2026 · Latest Feb 23
OTA search ranking opacity Coverage
Expedia's AI Bet Is Working... But the Real Question Is What It Costs You Per Booking

Expedia's AI Bet Is Working... But the Real Question Is What It Costs You Per Booking

Expedia just posted double-digit growth and is pouring money into AI everything. Before you celebrate the demand, ask yourself: is the cost of that booking going up, and are you the one paying for it?