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Marriott Just Promised 4,500 Rooms Across Eight Brands in Two Vietnamese Cities. That's Not Strategy. That's a Buffet. Every Major Hotel Brand Just Flooded Vietnam. The Owners Who Flagged First Will Wish They'd Waited. A Casino Resort Spent $500K on March Madness Promos. The Real Question Is What the Tech Stack Looked Like at 2 AM. Barcelona Is Killing 10,000 Short-Term Rentals. Every European Hotelier Should Be Watching. Sandals Is Spending $200M to Renovate Three Resorts. The Hurricane Made Them Do It Right. Choice Hotels' 2026 Guidance Is Basically Flat. And Wall Street Already Noticed. 16,000 Keys Across Four Countries. One Guy's Building a Pan-Asian Hotel Empire Most Americans Haven't Noticed. Marriott Just Promised 4,500 Rooms Across Eight Brands in Two Vietnamese Cities. That's Not Strategy. That's a Buffet. Every Major Hotel Brand Just Flooded Vietnam. The Owners Who Flagged First Will Wish They'd Waited. A Casino Resort Spent $500K on March Madness Promos. The Real Question Is What the Tech Stack Looked Like at 2 AM. Barcelona Is Killing 10,000 Short-Term Rentals. Every European Hotelier Should Be Watching. Sandals Is Spending $200M to Renovate Three Resorts. The Hurricane Made Them Do It Right. Choice Hotels' 2026 Guidance Is Basically Flat. And Wall Street Already Noticed. 16,000 Keys Across Four Countries. One Guy's Building a Pan-Asian Hotel Empire Most Americans Haven't Noticed.

📊 Topic

Midscale Hotels

2 stories · First covered Mar 11, 2026 · Latest Mar 27

Midscale Hotels Coverage

Mid-March Occupancy Hit 67.7%. Your Hotel Probably Didn't Feel It.

Operations

Mar 27

Mid-March Occupancy Hit 67.7%. Your Hotel Probably Didn't Feel It.

National RevPAR jumped nearly 5% in mid-March, fueled by March Madness, spring break, and a physics conference in Denver. The question is whether your property rode the wave or watched it pass from the beach.

MS

Mike Storm 3 min read · Mar 27

Wyndham's Record Pipeline Is a Franchise Machine Win. Your RevPAR Is Someone Else's Problem.

Brands

Mar 11

Wyndham's Record Pipeline Is a Franchise Machine Win. Your RevPAR Is Someone Else's Problem.

Wyndham just posted its biggest development year ever while RevPAR dropped across the board. If you're a franchisee, you need to understand what that disconnect actually means for the person signing the checks.

MS

Mike Storm 3 min read · Mar 11