📊 Topic

Midscale conversion strategy

1 story · First covered Feb 26, 2026 · Latest Feb 26
Midscale conversion strategy Coverage
Marriott's City Express Just Landed in D.C. And the Real Story Isn't the Sign Change.

Marriott's City Express Just Landed in D.C. And the Real Story Isn't the Sign Change.

A 125-room independent near Capitol Hill is swapping its boutique identity for Marriott's midscale conversion play... and what it tells you about where the brand war is actually heading is more interesting than the press release suggests.