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LXR

1 story · First covered Feb 18, 2026 · Latest Feb 18
LXR Coverage
IHG's New Collection Brand Isn't a Brand. It's a Conversion Funnel.

IHG's New Collection Brand Isn't a Brand. It's a Conversion Funnel.

IHG launches another collection brand to keep conversion momentum alive. But when the sign changes faster than the experience, who exactly benefits?