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Marriott Just Promised 4,500 Rooms Across Eight Brands in Two Vietnamese Cities. That's Not Strategy. That's a Buffet. Every Major Hotel Brand Just Flooded Vietnam. The Owners Who Flagged First Will Wish They'd Waited. A Casino Resort Spent $500K on March Madness Promos. The Real Question Is What the Tech Stack Looked Like at 2 AM. Barcelona Is Killing 10,000 Short-Term Rentals. Every European Hotelier Should Be Watching. Sandals Is Spending $200M to Renovate Three Resorts. The Hurricane Made Them Do It Right. Choice Hotels' 2026 Guidance Is Basically Flat. And Wall Street Already Noticed. 16,000 Keys Across Four Countries. One Guy's Building a Pan-Asian Hotel Empire Most Americans Haven't Noticed. Marriott Just Promised 4,500 Rooms Across Eight Brands in Two Vietnamese Cities. That's Not Strategy. That's a Buffet. Every Major Hotel Brand Just Flooded Vietnam. The Owners Who Flagged First Will Wish They'd Waited. A Casino Resort Spent $500K on March Madness Promos. The Real Question Is What the Tech Stack Looked Like at 2 AM. Barcelona Is Killing 10,000 Short-Term Rentals. Every European Hotelier Should Be Watching. Sandals Is Spending $200M to Renovate Three Resorts. The Hurricane Made Them Do It Right. Choice Hotels' 2026 Guidance Is Basically Flat. And Wall Street Already Noticed. 16,000 Keys Across Four Countries. One Guy's Building a Pan-Asian Hotel Empire Most Americans Haven't Noticed.

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loyalty program partnerships

1 story · First covered Apr 5, 2026 · Latest 1d ago

loyalty program partnerships Coverage

Brands Primary

1d ago

Marriott Just Partnered With Africa's Biggest Airline. The Brand Promise Better Follow.

Marriott Bonvoy's new loyalty partnership with Ethiopian Airlines connects 10,000 hotels to 145 African destinations, and the press release is gorgeous. The question is whether the 50-plus properties Marriott plans to open across Africa by 2027 can actually deliver an experience that matches the expectation this partnership is about to create.

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Elena Voss 3 min read · 1d ago