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Sandals Is Spending $200M to Renovate Three Resorts. The Hurricane Made Them Do It Right. Choice Hotels' 2026 Guidance Is Basically Flat. And Wall Street Already Noticed. 16,000 Keys Across Four Countries. One Guy's Building a Pan-Asian Hotel Empire Most Americans Haven't Noticed. A TV Show Just Got Renewed. Here's Why Your Hotel in Toronto Should Care. Disney's Been Renovating the Grand Floridian for Six Years. And They're Still Not Done. Expedia's B2B Bookings Hit $8.7 Billion. Your OTA Commission Check Just Got More Complicated. Airbnb Just Took On $2.5 Billion in Debt It Didn't Need. That Should Worry You. Sandals Is Spending $200M to Renovate Three Resorts. The Hurricane Made Them Do It Right. Choice Hotels' 2026 Guidance Is Basically Flat. And Wall Street Already Noticed. 16,000 Keys Across Four Countries. One Guy's Building a Pan-Asian Hotel Empire Most Americans Haven't Noticed. A TV Show Just Got Renewed. Here's Why Your Hotel in Toronto Should Care. Disney's Been Renovating the Grand Floridian for Six Years. And They're Still Not Done. Expedia's B2B Bookings Hit $8.7 Billion. Your OTA Commission Check Just Got More Complicated. Airbnb Just Took On $2.5 Billion in Debt It Didn't Need. That Should Worry You.

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Length of stay optimization

1 story · First covered Mar 18, 2026 · Latest Mar 18

Length of stay optimization Coverage

Brands

Mar 18

Luxury Wellness Residencies Are Brand Theater... And They're Working

JW Marriott flies a sound healer to the Maldives for three weeks, and somewhere a brand VP is calling it "strategy." But here's the thing... there's a $35 billion reason this keeps happening, and it has nothing to do with chakras.

MS

Mike Storm 3 min read · Mar 18