Operations
Primary
17h ago
Minibars now generate less than 1% of hotel F&B revenue, yet some luxury properties are still investing in sensor-equipped fridges that charge guests for picking up a bottle of water. The question isn't whether minibars are outdated... it's why anyone is still fighting this battle instead of solving it.
Four Seasons built one of the largest hotel retail businesses in North America by betting that guests would pay premium prices to recreate the hotel sleep experience at home. The interesting part isn't the comforter... it's what this revenue stream tells you about who's actually monetizing brand equity and who's leaving it on the nightstand.
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