📊 Topic

Experiential Marketing

2 stories · First covered Mar 11, 2026 · Latest Mar 14

Experiential Marketing Coverage

Marriott's March Madness Play Is Really About Something Else Entirely

Brands

Mar 14

Marriott's March Madness Play Is Really About Something Else Entirely

Marriott's splashy NCAA campaign looks like sports marketing. It's actually a loyalty enrollment machine disguised as basketball content... and if you're a GM at a Marriott property, you need to understand what that means for your front desk next week.

Mike Storm 3 min read · Mar 14

Hyatt's Literary Glamping Play Is Adorable. But Let's Talk About What It Actually Is.

Brands Primary

Mar 11

Hyatt's Literary Glamping Play Is Adorable. But Let's Talk About What It Actually Is.

World of Hyatt and Reese's Book Club are back with "Camp Unwritten" at Yosemite and Moab, and the press release is gorgeous. The question nobody's asking: is this brand strategy or brand theater?

Elena Voss 3 min read · Mar 11

Experiential Marketing

Marriott's March Madness Play Is Really About Something Else Entirely

Hyatt's Literary Glamping Play Is Adorable. But Let's Talk About What It Actually Is.

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