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Hilton's Betting on Sydney and Mongolia. The Real Question Is Who's Holding the Bag. $7 Billion in Loyalty Points. Guess Who's Actually Paying for That Promise. Disney Just Made 8 Million Annual Shuttle Riders Someone Else's Problem Every Hotel Has a Rate Calendar. Almost Nobody Is Using It Right. A $100 Easter Brunch Won't Fix Bali's RevPAR Problem Airbnb Just Added Car Service in 125 Cities. Your Guest's Entire Trip Now Lives in One App. Marriott Just Partnered With Africa's Biggest Airline. The Brand Promise Better Follow. Hilton's Betting on Sydney and Mongolia. The Real Question Is Who's Holding the Bag. $7 Billion in Loyalty Points. Guess Who's Actually Paying for That Promise. Disney Just Made 8 Million Annual Shuttle Riders Someone Else's Problem Every Hotel Has a Rate Calendar. Almost Nobody Is Using It Right. A $100 Easter Brunch Won't Fix Bali's RevPAR Problem Airbnb Just Added Car Service in 125 Cities. Your Guest's Entire Trip Now Lives in One App. Marriott Just Partnered With Africa's Biggest Airline. The Brand Promise Better Follow.

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Co-branded Credit Cards

1 story · First covered Apr 5, 2026 · Latest 3h ago

Marriott International

Co-branded Credit Cards Coverage

$7 Billion in Loyalty Points. Guess Who's Actually Paying for That Promise.

Brands

3h ago

$7 Billion in Loyalty Points. Guess Who's Actually Paying for That Promise.

Marriott and Hilton are sitting on a combined $7 billion in unredeemed loyalty points, and executives are calling it a sign of strength. The owners writing checks for loyalty program fees every month might have a different word for it.

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Elena Voss 3 min read · 3h ago