📊 Topic

Brand conversion strategy

1 story · First covered Mar 24, 2026 · Latest Mar 24
Brand conversion strategy Coverage
Marriott Signed 99 Deals in India Last Year. The Per-Key Math Tells a Different Story.

Marriott Signed 99 Deals in India Last Year. The Per-Key Math Tells a Different Story.

Marriott's record 99-deal year in India adds 12,000 rooms to a pipeline that already holds 27,000. The headline is impressive until you decompose what 143% deal growth actually means for per-key economics in a market where supply is about to catch demand.