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Tribeca

2 stories · First covered Apr 1, 2026 · Latest 5d ago
Tribeca Coverage
$457K Per Key in Tribeca... For a Select-Service They're About to Deflag

$457K Per Key in Tribeca... For a Select-Service They're About to Deflag

A French media conglomerate just paid $69M for a 151-key Hilton Garden Inn, plans to strip the flag and turn it into an "Art Newspaper Hotel." The per-key math tells a story the press release doesn't.

$457K Per Key in Tribeca. Then They Dropped the Hilton Flag.

A French-headquartered media conglomerate just paid $69 million for a 151-room Hilton Garden Inn in lower Manhattan, then immediately deflagged it to build something called an "Art Newspaper House." The per-key price is defensible, but the exit from a major flag in a market where loyalty contribution actually matters deserves a closer look.