Operations
Primary
Mar 29
Accor's Q4 numbers across the Middle East look phenomenal on paper, with double-digit RevPAR gains driven almost entirely by rate. But there are 710 hotel projects and 176,000 rooms in the construction pipeline, and what goes up on pricing alone has a very specific way of coming back down.
Hilton is tailoring Iftar buffets, Suhoor packages, and staycation deals across the Middle East and Africa during Ramadan, and cutting food waste by 61% in the process. The real question is whether the owner running these programs is capturing the margin or subsidizing the brand's cultural marketing campaign.
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