🌍 Market

Phuket hotel market

2 stories · First covered Mar 22, 2026 · Latest Mar 22
Related: Hotel Indigo 2 AssetWise 2 Revenue Management 1 IHG 1 InterContinental Hotels Group (IHG) 1 Nai Yang Beach 1 Hotel operations management 1 Lifestyle hotel brand positioning 1 Occupancy softening 1 Hotel Indigo Phuket Nai Yang Beach 1
Competes with Hotel Indigo Phuket Nai Yang Beach
Phuket hotel market Coverage
IHG's Phuket Bet Looks Great on Paper. The Market's About to Get Crowded.
Development Primary
Mar 22

IHG's Phuket Bet Looks Great on Paper. The Market's About to Get Crowded.

IHG just signed another Hotel Indigo in Phuket with a 2030 opening, and the pipeline numbers tell a story the press release conveniently skips... over 2,000 new rooms hitting that island in the next three years while occupancy is already softening.

MS
Mike Storm 3 min read · Mar 22
IHG's Hotel Indigo Phuket Signing Is Brand Theater Until 2030 Proves Otherwise
Brands
Mar 22

IHG's Hotel Indigo Phuket Signing Is Brand Theater Until 2030 Proves Otherwise

IHG signs a 170-key Hotel Indigo in Phuket with a residential developer who's never operated a hotel, and the press release reads like a vacation brochure. Let's talk about what's actually happening here.

EV
Elena Voss 4 min read · Mar 22