Spain Is Training in Chattanooga. The GM Down the Street Just Got the Weirdest Demand Surge of Their Career.
FIFA is scattering 48 national teams across smaller U.S. cities for World Cup base camps this summer, and the hotels near those training sites are about to experience something no forecast model prepared them for. The question isn't whether demand shows up... it's whether you're ready for demand that travels with a security detail and a nutritionist.