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Booking's CEO Sold $2.9M in Stock. That's Not the Story. Hilton's Betting on Sydney and Mongolia. The Real Question Is Who's Holding the Bag. $7 Billion in Loyalty Points. Guess Who's Actually Paying for That Promise. Disney Just Made 8 Million Annual Shuttle Riders Someone Else's Problem Every Hotel Has a Rate Calendar. Almost Nobody Is Using It Right. A $100 Easter Brunch Won't Fix Bali's RevPAR Problem Airbnb Just Added Car Service in 125 Cities. Your Guest's Entire Trip Now Lives in One App. Booking's CEO Sold $2.9M in Stock. That's Not the Story. Hilton's Betting on Sydney and Mongolia. The Real Question Is Who's Holding the Bag. $7 Billion in Loyalty Points. Guess Who's Actually Paying for That Promise. Disney Just Made 8 Million Annual Shuttle Riders Someone Else's Problem Every Hotel Has a Rate Calendar. Almost Nobody Is Using It Right. A $100 Easter Brunch Won't Fix Bali's RevPAR Problem Airbnb Just Added Car Service in 125 Cities. Your Guest's Entire Trip Now Lives in One App.

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Domestic Market

1 story · First covered Feb 19, 2026 · Latest Feb 19

Domestic Market Coverage

Choice Hotels Is Running Two Playbooks. One of Them Is Lying.

Brands

Feb 19

Choice Hotels Is Running Two Playbooks. One of Them Is Lying.

Choice is selling Wall Street a growth-through-mix story while selling owners a RevPAR story. The franchise agreement doesn't care which narrative wins.

EV

Elena Voss 4 min read · Feb 19