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ULUM

1 story · First covered Mar 12, 2026 · Latest Mar 12

World of Hyatt

ULUM Coverage

Hyatt's Glamping Book Club Is Brilliant Marketing. It's Also Not For You.

Technology Primary

Mar 12

Hyatt's Glamping Book Club Is Brilliant Marketing. It's Also Not For You.

World of Hyatt is bringing back Camp Unwritten with Reese's Book Club at Under Canvas and ULUM properties this summer. Before you roll your eyes, there's a loyalty play underneath this that every operator should understand.

MS

Mike Storm 3 min read · Mar 12