Airbnb beat revenue estimates while quietly expanding into boutique hotels. TripAdvisor's hotel segment cratered 15%. If you're an independent operator paying for metasearch placement, the ground just shifted under your feet.
Google's AI Overviews are eating Tripadvisor's organic traffic alive, and the company's scrambling for "strategic alternatives" again. If you're an independent hotel that still relies on Tripadvisor for visibility, the ground just shifted under you.
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