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Marcus & Millichap

2 stories · First covered Mar 23, 2026 · Latest 1d ago
Related: Marriott International 1 Franchise Fees 1 JW Marriott 1 Wyndham Hotels & Resorts 1 Average daily rate (ADR) 1 Best Western 1 Property Improvement Plan (PIP) 1 Economy Hotel Segment 1 Convention hotel economics 1 Midscale hotel segment 1 Brand conversion 1 Detroit convention hotel market 1
Marcus & Millichap Coverage
A 50-Room Super 8 Just Traded in West Texas. The Conversion Plan Is the Story.
Transactions
1d ago

A 50-Room Super 8 Just Traded in West Texas. The Conversion Plan Is the Story.

A Houston partnership bought a 50-room economy hotel in the Permian Basin and plans to convert it to Best Western. The per-key price wasn't disclosed, but the brand-switching math in a market where economy demand dropped 3% last year tells you everything about where small-portfolio investors see value right now.

JC
Jordan Chen 2 min read · 1d ago
Detroit's $660K Per Key Convention Hotel Bet. Do the Math on That Subsidy.
Operations
Mar 23

Detroit's $660K Per Key Convention Hotel Bet. Do the Math on That Subsidy.

A $396 million, 600-room JW Marriott is rising on the Detroit riverfront with $142 million in tax breaks and a skybridge to the convention center. The question nobody's asking is what happens when the city needs that tax revenue back and the hotel hasn't hit projections.

MS
Mike Storm 3 min read · Mar 23